Zebra Adopts Invisible Barcode To Boost Efficiency for Retailers
Barcode Scanners
21-07-2016 00:00:00
Zebra Adopts Invisible Barcode To Boost Efficiency for Retailers

Leading POS products manufacturer Zebra Technologies has partnered with Digimarc, the inventor of invisible barcodes, to incorporate the technology in its latest models to improve operational efficiency for retail businesses across the world.


Zebra's MP6000 is the latest product release from a major retail hardware OEM that can read Digimarc Barcodes on product packaging, deli labels, cash register receipts and similar retail and grocery applications.


"Together with Digimarc, we're offering a solution to quickly scan items without having to find and position the traditional barcode toward the reader, resulting in cost savings for retailers and better experiences for store associates and their customers," said Bob Sanders, general manager and senior vice president of data capture solutions, Zebra Technologies. 


"Consumers will benefit from shorter wait times at the cash register and find that self-checkout is simple, quick and easy," he added.


"Zebra creates innovative solutions that make shopping a seamless and easy experience for consumers," said Sean Calhoon, vice president of product management, Digimarc. 


"They are a respected original equipment manufacturer with a global footprint. Their adoption of the Digimarc platform is helping retailers who are adopting Digimarc Barcode to create a more efficient retail environment," Sean added.

-K Ramanathan ram@justransact.com

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