Upserve Acquires Breadcrumb POS Business
Industry Trends
11-05-2016 00:00:00
Upserve Acquires Breadcrumb POS Business

The restaurant technology startup Upserve, formerly known as Swipely, has acquired Breadcrumb, the POS business that Groupon had picked up in 2012. According to information available, in exchange, Groupon will be receiving a undisclosed minority stake in Upserve.


“Breadcrumb and Upserve go together like peanut butter and jelly,” Upserve Founder and CEO Angus Davis stated in a press release. He said, “Our product range offers restaurants the most comprehensive solution on the market. The huge scale of our cloud-based platform is unmatched, the quality of our 24/7/365 customer support sets us apart and our future is bright for continued innovation.”


“Restaurant point of sale is a very competitive space, and Breadcrumb stands to enormously benefit as part of Upserve’s comprehensive suite of smart restaurant management solutions for the front and back of the house,” commented Dan Roarty, senior vice president of food and beverage at Groupon. 


“We are incredibly proud of the Breadcrumb product and team, and we look forward to watching the product’s continued success as a shareholder in Upserve. We’re confident that Breadcrumb restaurants are in great hands,” Roarty added.


The press release from Upserve outlines a number of expected benefits from its acquisition of Breadcrumb, including: accelerated growth of its POS and restaurant management tools; simplification of the business management of its restaurant clients, as well as providing them better customer support; and the seamless integration to said clients provided by the combined open platform of Breadcrumb and Upserve.

-K Ramanathan

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