Sterling Payment Technologies Launches EMV-Certified SmartECR
Industry Trends
ram@justransact.com
09-08-2017 00:00:00
Sterling Payment Technologies Launches EMV-Certified SmartECR

Sterling Payment Technologies, a leading provider of secure payment processing, has launched its SmartECR, an EMV-enabled device that allows SAM4s cash registers to accept EMV chip cards and digital wallets such as Apple Pay. 

 

As an all-in-one payment solution, SmartECR also includes comprehensive online sales reporting and price management software, as well as a wireless payment option.

 

“We’ve learned that EMV payment solutions can be difficult to install, hard to support, and expensive for merchants. SmartECR solves these issues within a single device,” said Jim Raftice, President U.S. and Canada, EVO Payments International, parent company of Sterling Technologies.

 

EMV is smart chip technology that stands for Europay/MasterCard/Visa. The standard was adopted in the U.S. on October 1, 2015, when in-store fraud liability shifted from financial institutions that have invested in chip technology to merchants who have not upgraded to EMV. For merchants, using the proper EMV technology protects their businesses and customers from fraud.

 

Cash registers are still the most viable POS option for hundreds of thousands of merchants, and transaction speed is critical to the customer experience” Raftice said. “The faster the transaction, the greater the chance for revenue generation at busy merchant locations. SmartECR is truly one of the most affordable, dependable, and fastest payment terminals on the market.

 

In addition to being EMV-enabled, SmartECR’s features include:

  • Simple installation with Sterling’s proprietary plug-and-play app
  • Bridge Business Intelligence software, which provides real-time and historical sales reports, and the ability to change pricing from any internet-connected device
  • Transaction speeds as fast as 2.75 seconds
  • Wireless payments that install in any environment or hard-to-wire location
  • Reduced costs associated with chargebacks and fraudulent transactions
     
-K Ramanathan ram@justransact.com


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