At RBTE 2016 (9-10 March, Olympia, London), international POS printer manufacturer Star Micronics is demonstrating its latest POS and mPOS innovations.
Annette Tarlton, marketing director at Star Micronics, on frequenting to the annual event, said, “We have been attending RBTE since 2011. This is the ideal platform for us to reach a wide range of retailers and system integrators. It has proved to be one of our most successful shows in terms of the quality and number of visitors to our stand and the level of new business generated.”
With over 15 Star’s partners on the stand, Star will be demonstrating an extensive range of point of sale (POS) and Mobile POS solutions including a number of new products such as a combined Bluetooth printer and cash drawer – mPOP, wireless LAN printer - TSP143III WLAN and a free of charge digital receipting service AllReceipts.
The service allows customers to remain anonymous yet receive a digital copy of the receipt and full colour promotions, while the retailer can benefit from access to analytics, an instant in-store customer survey and unique device management tools that provide the real-time status of printers across the entire estate. The latest significant feature to be added to this service is Receipt Flip, the first two-sided colour digital receipt option.
Enabling retailers to take advantage of the reverse side of digital receipts, Receipt Flip allows terms and conditions to be displayed as well as store policies, promotions, marketing material, etc. Another new feature is Engage NOW. This allows the retailer to provide links to promotions, discounts, coupons, etc on the Engage NOW landing page.
Customers using the AllReceipts App can simply tap on the retailer’s logo from the list of receipts on their smartphone and be directed to a URL that the retailer specifies. Engage NOW is secure and easily customisable, providing a highly personal customer connection.
Given Star’s focus on connectivity at all levels, we have extended our suite of industry leading software and developer tools to provide feature-rich solutions that work above existing PoS software, offer power and paper saving features, powerful marketing tools as well as ease of integration for developers, integrators and retailers.
“The retail landscape is evolving. While traditional PoS solutions have the usual important role to play in retail and hospitality we are witnessing a distinct shift towards Bluetooth and wireless MPoS solutions as the cloud becomes more prevalent and tablet PoS takes on greater importance for retailers of all sizes,” Tarlton added.