India International Trade Fair business hit by card payment issues
Industry Trends
21-11-2016 00:00:00
India International Trade Fair business hit by card payment issues

Traders who were relying on card payments following the demonetisation of Rs 500 and Rs 1,000 notes, are struggling with connectivity issues for point of sale (POS) machines at the 36th India International Trade Fair (IITF) in New Delhi, leaving even visitors disappointed.


Earlier, the traders were accepting demonetised notes at the fair, which began on November 14 at Pragati Maidan in New Delhi, but now they are taking only new notes or payment through Paytm (e-commerce website). Many are even accepting card payments, but that has still not helped them in getting good business.


IITF, which will continue till November 27, is organised by the India Trade Promotion Organisation (ITPO) of the Ministry of Commerce and Industry.


Kolkata-based Azad Momi, who is here to sell silk saris, was spotted by this IANS correspondent standing outside a hall with a PoS machine and swiping a card again and again. "It's not working. I came out thinking the connectivity would be better, but it's not happening. My saris are priced between Rs 2,000 and Rs 7,000. Many customers have turned away because they were just carrying debit or credit cards," he said.


Kamna, who was standing next to him with her fingers crossed, said: "I have just got my debit card. I don't have the new notes and I can't stand in such a long queue to withdraw money from an ATM machine. If cards won't work here, I will just do window shopping." S. Dutta, a trader also from Kolkata, is facing the same problem.


"We have been given machines, but they aren't working. Every year, my saris get good buyers here. I get at least Rs 10 lakh from the customers at the fair. But this year, due to demonetisation, I don't think I will be able to get even Rs 100,000. I know it is still a business day, but we used to earn from Day One. This time, there has been hardly any sale," he said.


Irfan, who is here to sell Kashmiri handicrafts, pointed at the machine and asked: "What's the point of this if it doesn't work? We can't even accept old notes now."


When IANS contacted Guna Sekaran, General Manager at ITPO, he said: "I am personally monitoring everywhere. We have been working on it since yesterday (Thursday). Idea is working perfectly fine. Vodafone is fine. Airtel and Reliance Jio have assured us that by end of the day, connectivity problem will be sorted."


"The telecom ministry is cooperating with ITPO. The issue will be solved by today (Friday). From tomorrow (Saturday), the fair will be open to the public, so we want to make sure everything will be okay."


Card or cash payment, the sale in general hasn't been good so far.


"We are accepting only cash and Paytm. Everyone is not tech savvy, so they don't know about Paytm. There have been hardly any buyers for our mufflers, ponchos and socks despite the arrival of winter season," Neeraj Chhabra, who is participating in the fair for the 15th time, said.


Quite a few customers turned away from China stalls after reading a board saying: "No old notes, no card".


"I really liked their scarves and bags, but I don't have cash. I wanted to use my card, but that's not an option at some of the stalls," said a customer.


This year's fair has 7,000 participants, including representation from 24 countries, Indian states and Union territories, public and private enterprises with around 800 rural artisans and craftspersons.

-K Ramanathan

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