HP Unveils All-in-One Retail Solution Optimized for Intel Data Protection
20-01-2016 00:00:00
HP Unveils All-in-One Retail Solution Optimized for Intel Data Protection

HP Inc. has announced the arrival of new Point Of Sale (POS) product - HP RP9 - for the retail applications at the National Retail Federation Convention (NRF 2016) fair in New York.


Slated to be the first retail POS product with key integrated peripherals that are enabled with Intel Data Protection Technology for Transactions (DPT for Transactions), HP RP9 Retail System offers end-to-end protection of payment and non-payment customer data to help retailers of all sizes mitigate risk and robust performance to help them provide an extraordinary customer experience, a company release said.


"The right customer experience is pivotal in building brand loyalty and the key is to provide a consistent, personalized and safe engagement," said Lorena Kubera, vice president and general manager, HP's Retail Solutions Global Business Unit.


"We designed the HP RP9 Retail System with the computing power and sleek design our retail customers need, while utilizing the enhanced data encryption capabilities of Intel DPT for Transactions 1 to help ensure consumer's personal information is protected the instant the transaction begins," he said.


 Enhanced security


The innovative technology creates a secure transaction path that routes data directly from the point of entry to a bank's servers, encrypting the sensitive information throughout the process. The HP RP9 with Intel DPT for Transactions2 isolates and protects credit/debit information and personal data from the moment a transaction is initiated to ensure customer security throughout the lifecycle of the transaction.


"We know the safety of personal data has become a growing concern for retail customers in recent years," said Joe Jensen, vice president of the Retail Solutions Division, Intel, who further added, "Our Data Protection Technology implemented on the new HP RP9 retail system helps assure customers their data is safe from the moment they make a purchase and provides peace of mind for retailers who are ultimately responsible for customer information."


Customer-friendly design, powerhouse performance


The all-in-one RP9 Retail System provides the processing power and speed retailers require for all-day use in a modern attractive design. Built with retailer preference and flexibility in mind, the thin, compact system can be deployed as a counter top device, kiosk or mounted on a wall to create a welcoming point of contact between retailers and customers. The system was uniquely designed and tested to withstand the everyday stress of a retail environment and provide a sleek-looking focal point during a customer's retail experience.


The RP9's contemporary and versatile design, paired with enterprise-class performance and power, positions the system as the ultimate retail solution. The 15.6" or 18.5" diagonal display features 10-point multi-touch capability and edge-to-edge glass, ideal for multi-tasking retailers whose rapid transactions drive efficiency.


With a 10-year support lifecycle, the HP RP9 Retail System delivers enhanced configurability to meet retailer needs for years to come. The HP RP9 features either Windows 10 Pro, 64-bit or Windows 10 IoT Enterprise, 64-bit as pre-installed operating systems and the latest innovations from Intel including 6th generation Intel® Core™ processors, compact M.2 SSD and M.2 Wireless LAN with optional Bluetooth®3, while DDR4 Memory provides improved performance and power management.


Delivering a superb customer experience on-the-go


Extending its security focus beyond traditional retail platforms, the company will also showcase its recently announced mobile retail solutions, including the HP Pro Tablet 608[2], HP Pro Tablet Mobile Payment Solution[3] and HP Pro Tablet Mobile Retail Solution[4] during the conference.


The HP Pro Tablet 608 offers purpose-built business mobility with a stunning 8-inch diagonal HD screen, high performance and impressive productivity with Windows 104 -- all under 1 lb. and only 8.35 mm thin. Built with a Quad-core Intel Atom processor, up to 4GB of memory and 64 or 128GB of storage5, the Pro Tablet 608 provides the processing power required for business with the portability and durability retailers need for daily use.


The Pro Tablet 608 is also available with two optional cases developed for traditional retail, retail banking and hospitality customers.

-K Ramanathan ram@justransact.com

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