Innovation can also impact the pricing, HP has proved this. The new HP DeskJet Ink Advantage 3636 All-in-One Printer, introduced by HP recently, has price starting as low as US$64 -- about Rs 3800.
The unique bowl shaped design will be new to customers but will sync well with home and office environment in India. The printer has been created for a mobile first environment and can be connected to a smartphone in jiffy with the HP wireless direct.
Leong Han Kong, vice president, printing systems, said the strategy to price cartridges at around $8-$10 has paid off for HP India. "We have seen a very rapid adoption with the roll out of affordable printers. And with the cheaper cartridges it costs as low as $8 for around 1500 prints in countries like India where we have Ink Advantage printers. Plus, for the mobile first Indian economy we have printers which have easy access from mobile devices," he added.
"People in India love personal printers, but they are so cost inefficient. But centralized printers are cost effective, though they have a disadvantage as workers have to walk up to it. So we help suggest balance deployment for companies hitting the ideal workflow to cost balance," he added.
The new HP Laser Jet lineup for 2015 comes with jet-intelligence technology that gives 33 per cent more prints per cartridge and consumes 53 per cent less energy. They are also 40 per cent smaller. The HP Color Laser Jet Pro MFP M277 for instance has scan glass that beads to the edge, making it easier to slip in paper.
At the Innovation Day held in Singapore recently, HP unveiled a variety of products in different genres. The products include both consumer and commercial printers.
There were also a few more printers introduced at the event like the LaserJet M553 series, the OfficeJet Enterprise Color MFP 585 series and the OfficeJet PRo x576dw MFP printer.