Epson Tops Indian Projector Market
Industry Trends
ram@justransact.com
15-12-2016 00:00:00
Epson Tops Indian Projector Market

Epson, the world leader in projectors, has become No.1 brand in the Indian Projector Market, according to the latest data released by Future Source Consulting.

 

According to FutureSource, Epson has sold 35,079 units during H1 FY2016 and garnered a market share of 26.9%. Epson's market share for FY 2015 was 21.8%, thereby indicating a sharp increase in market share in H1 FY2016.

 

Epson's growth has been driven by robust sales in the education, business and home segments. The Indian Projector market is highly fragmented with more than 20 brands currently vying for a piece of the pie.

 

Epson's leadership in the market is driven by the fact that its 3LCD projectors deliver up to three times higher colour brightness than leading competitive projectors, a media report quoting a senior official having said. 

 

Coupled with high quality performance, innovative features and technology advancements, Epson's most recent projectors elevate the user experience with collaboration tools on their interactive projectors, and with 3LCD Reflective laser technology and 4K enhancement for their state-of-the-art home theatres.

 

Samba Moorthy, Vice President-Sales & Marketing, Epson India, said, "We are extremely delighted to be the No.1 projector brand in India. Our strength lies in our revolutionary 3LCD technology and we take pride in delivering projectors that are technologically advanced and innovative. Thanks to our proprietary 3LCD technology, our projectors offer superior Colour Brightness and with a fantastic range of projectors for corporates, educational institutions and for home, we expect to continue to drive rapid growth in this market in the years to come."

-K Ramanathan ram@justransact.com


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