Epson takes TV route to reach out to small businesses
POS
ram@justransact.com
01-07-2015 00:00:00
Epson takes TV route to reach out to small businesses
To further its ongoing efforts to aid small and medium businesses, world's technology giant Epson has joined hands with NBCUniversal News Group to create a series of custom-made content through the popular CNBC primetime show, 'The Profit.'

The collaboration with 'The Profit' centers on custom vignettes featuring unique tips and insight, as well as Epson's suite of business solutions designed to help businesses stay ahead in competitive marketplace, including the Epson SureColor T-Series printers, Epson Robotics and Epson BrightLink Pro collaborative meeting room solutions.

"The collaboration with CNBC is part of a larger effort from Epson to broaden awareness in the business community and empower small businesses to innovate as part of its national brand campaign, 'Where there's business there's EPSON,'" said Lucie Milanes, Epson's director of marketing strategy and communications.

"Working with CNBC and its commitment to delivering informative resources to viewers mirrors Epson's focus on innovation to develop solutions that meet customers' needs with the latest technology advancements," he said.

"This is a natural relationship between Epson and 'The Profit' given our collective commitment to helping small businesses find innovative solutions for growth," said Christina Glorioso, senior vice president, Client Solutions, NBCUniversal News Group. "Through a multi-platform and social approach, together we are delivering informative and original content to our passionate viewers and small business owners in an organic and relevant environment," he further said.
-K Ramanathan ram@justransact.com


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