ePaisa introduces POS App for Bitcoin Payments Across India
Industry Trends
ram@justransact.com
20-11-2015 00:00:00
ePaisa introduces POS App for Bitcoin Payments Across India
EPaisa, a free point-of-sale app, has become India's first mobile point-of-sale (POS) provider to integrate bitcoin as a payment option. EPaisa was founded in 2012.

Speaking to media, ePaisa's CEO and co-founder Siddharth Arora, says, "To digitize India, you need to digitize the point of sale. Bitcoin is currently becoming more and more popular in India because there is no need to provide any payment information. Arora adds that the issue of accepting has become a timely question for Indian merchants.

The ePaisa app comes with a credit-card sized card reader to securely accept chip-and-PIN card payments and has now integrated Bitcoin, prepaid wallet and invoice payments for businesses. Merchants can request a bitcoin payment by letting their customers scan a QR code and receive the funds in their bank account the next day, free of charge. EPaisa works on any smartphone or tablet in India.

In 2013, ePaisa was awarded TechCrunch's "Most Disruptive Company" and made it to the 2014 Global Red Herring Top 100 as well as Asia's Top 100 awards.

The app works in 32 languages, it is free and works on all smartphones and tablets running on Android and iOS. They plan on introducing Apple Pay, Android Pay and other forms of payments for the Indian business owner.

Says Arora, "With options like contactless payments, Apple Pay and bitcoin, customers cexpect to pay however they want. Given this trend towards cashless shopping, not able to accept these modes of payments means lost sales for Indian merchants. We do not want that. We want to empower them to conduct any form of transaction and give the buyers a satisfying experience of making a purchase. With this new feature, we hope to offer our merchants more ways to accept payments and stand true to our commitment of enabling commerce."

EPaisa expects that the user experience will be no different for the sellers. It works as follows:

At the point of sale, when the customer wants to pay for a product with bitcoin, the ePaisa merchant taps the bitcoin icon in the ePaisa POS application. As a result, a QR code pops up with the due amount, and the customer will scan that code using his or her bitcoin wallet app.

"India has had huge success with prepaid wallets for online transactions," Arora says, adding, "We are enabling businesses to accept these wallets even for offline in store sales. Walk into an ePaisa-enabled store and you can make a payment with one of the top 10 wallets in India. We hope to power 25,000 businesses across all major metro cities in India by end of this year."
-K Ramanathan ram@justransact.com


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