ECRs Tech launches new electronic cash register
29-06-2015 00:00:00
ECRs Tech launches new electronic cash register
To tap the burgeoning Point of Sale (POS) market in India, Hyderabad-based start-up ECRs Tech has unveiled its first product - an electronic cash register (ECR) 'Bilkar', with GPRS and server-cloud technology.

The company had invested around Rs 2 crore and spent over 18 months to bring out the product to the Indian market. According to company sources, Bilkar will be available for sale within a month from its manufacturing facility in Hyderabad.

"We have been working for the last 18 months on this product. Now, we are looking for marketing partners, who can market and distribute the product pan India," ECRs Tech founder SP Chandu said, adding, the product is expected to be rolled out nationally in one month.

"We can manufacture 5,000 units per annum. As the demand grows, we will be able to scale up to 10,000 units per annum. Currently, we are targeting sale of 3,000 units in the first year of operation," he said.

According to him, only 22% of Indian retail segment uses automated billing solutions, thus providing a huge market base for the start-up to capture.

The market size of electronic cash registers is around 22,000 units per annum and is pegged at Rs 260 crore, he said, adding that a bulk of these products are imported from China.
-K Ramanathan

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