Datalogic and NCR tie up to enhance retail scanning technology
22-03-2015 00:00:00
Datalogic and NCR tie up to enhance retail scanning technology
Datalogic, a global leader in the Automatic Data Capture and Industrial Automation markets and world-class producer of bar code readers, mobile computers, sensors, vision systems and laser marking equipment, has entered into a multi-year agreement with NCR Corporation (NCR), the global leader in consumer transaction technologies, to supply innovative Jade X7 Automated Scanner (Jade X7).

Jade X7 Automated Scanner

Jade X7 is a revolutionary new component for checkouts by Datalogics for high volume retailers that significantly increases operational efficiency, helps enhance the consumers shopping experience and helps reduce losses from checkout shrink, a press release said, which further added, "The automated scanners will allow retailers with high volume checkouts to automatically scan products, in any orientation, on a moving conveyor belt at the checkout lane."

By using Datalogics Jade X7 Automated Scanner as a component in the NCR ScanPortal future checkout, shoppers’ in-store experiences will improved with significantly higher checkout speeds. This innovative device enables shopping items to pass through arches containing advanced imaging systems that read the barcode and identify the item at much faster than traditional checkout systems. The cashier no longer needs to scan barcodes and is now able to make eye contact and directly engage the customer, while concurrently bagging shopping items or even handling coupons, gift cards or lottery sales, the release said.

Successful implementation of automated scanning requires advanced system integration capabilities, including operational process modeling, check stand design, point-of-sale software integration, and professional services that NCR provides to their retail customers.

Valentina Volta, Datalogic CEO of Business Development Division said, "Jade X7 Automated Scanner clearly illustrates Datalogics leadership in retail technology. We are very proud to have entered into a multi-year partnership with NCR. They are a company that prides itself on maintaining the highest systems integration credentials for their customers and Jade X7 offers both retailers and shoppers unparalleled capabilities. By providing this level of technologically advanced automated solutions to their customers, they are raising the bar on the changing face of retail and customer interaction."

Datalogic will benefit from NCRs strong systems integration expertise as a leader in store automation solutions, while NCR will integrate Jade X7s advanced automatic data capture technology as a component of an overall automated scanning checkout.

"This integration helps ensure that we have access to advanced automated scanning technologies that will continue to enhance our design and delivery of future checkout solutions for our retail customers. We believe it gives us another option to offer our customers as they design their store automation strategies with the final goal of improving the in-store experience for their customers," remarked Dusty Lutz, General Manager of Retail Self-Service Solutions for NCR.
-K Ramanathan

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