Financial technology firm Codeweavers has launched a new point-of-sale service for businesses providing Customer Relationship Management (CRM).
The programme is designed to phase out traditional standalone point-of-sale systems, which have often resulted in dealers operating on multiple platforms to facilitate their finance activities.
Codeweavers sales director Shaun Harris said: ‘For many years, people have discussed the need for a single-system process in automotive retail; a system that would remove re-work and the potential errors associated with data replication, remove the additional data protection burden and improve both efficiency and customer experiences.
‘Finance point-of-sale systems that do not integrate seamlessly with CRM and DMS systems are part of the problem that we want to eradicate.’
In an exciting move for the company, Codeweavers has created a range of Application Programming Interfaces (APIs) that will allow any CRM or DMS provider to create their own solutions using Codeweavers.
Harris commented: ‘This is a bold step, but one that is overdue and necessary. By offering this service, we hope to make the stand-alone unintegrated finance point-of-sale system redundant.
‘If every retailer in the UK saved two hours per week in admin time then the saving for the industry is £25 million per annum. Our research into dealer processes via our user experience team tells us that the savings could be much greater.
‘Our most recent project with one retailer identified two hours per week per sales person.
‘By bringing finance point-of-sale directly into the CRM process, we can make a dent in these numbers as well as bringing a more consistent approach to finance presentation.’
Codeweavers has already gained the support of a number of ‘early adopters’ from the world of dealer technology, with major CRM and DMS providers keen to integrate the new service.