Brother to unveil mobile and office printers for retailers at NRF 2017
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ram@justransact.com
10-01-2017 00:00:00
Brother to unveil mobile and office printers for retailers at NRF 2017

Brother, the leading Point of Sale hardware manufacturer, will showcase its largest and most versatile collection of mobile and office printers for retailers at the upcoming NRF Big Show 2017 to be held at New York City from January 15. 

 

At the three-day show Brother will also host a distinguished group of retail technology partners to demonstrate innovative applications spanning IoT and cloud-based platforms, mobile POS and a scalable grocery ‘Click and Collect’ solution, alongside its newest array of compact wireless, truly mobile label, bar code and receipt printing solutions, a release said.

 

According to Ravi Panjwani, Vice President of Marketing and Product Management for Brother Mobile Solutions, “Mobility is gaining traction across every facet of retail operations ‒ from the back office, to warehouse and distribution, to sales associates in stores. That’s why Brother Mobile Solutions has joined forces with numerous strategic partners offering breakthrough retail solutions. Their technologies span high opportunity areas which, when combined with our mobile printing capabilities help improve operational efficiency, customer service, sales revenues, and profit margins.”

 

Some of the partners who will join hands with Brothers at NRF 2017 include: ProxToMe, ShopperKit , Retail Pro, Datalogic, Panasonic and Code Corporation. 

 

While ShopperKit will demonstrate its eGrocery in-store fulfillment platform designed for grocers, Retail Pro will demo its cross platform retail management and POS software, designed to help retailers deliver a positive customer experience, build customer loyalty, increase efficiency of operations and unify commerce. 

 

Datalogic will offer its Queue Busting solution, which uses Joya scanning device and Brother RuggedJet 3 mobile printer to help store associates facilitate faster checkout times during peak retail hours.

 

Panasonic will feature its high powered ToughPad tablet, which easily handles a wide range of core retail applications, such as fast, easy price and inventory checks on the sales floor, and printing of 1- to 4-inch wide labels, receipts, shelf labels, markdown labels, hangtags, and more from Brother RuggedJet Series of mobile and desktop printers.

-K Ramanathan ram@justransact.com


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