Al Nassma opens first POS counter in India
Industry Trends
23-11-2015 00:00:00
Al Nassma opens first POS counter in India
UAE-based camel chocolate brand Al Nassma has opened its first point of sale counter in Bangalore's Kempegowda International Airport.

The expansion was done in co-operation with Nuance, a unit of global travel retailer Dufry.

Nuance operates duty-free outlets across the airport, where the brand will be positioned next to other high-end confectioneries.

Kempegowda Airport is ranked the third busiest airport on the Indian subcontinent, with its passenger numbers and retail business rapidly growing.

According to Al Nassma representatives, the brand's collaboration gives it the opportunity to further strengthen itself internationally.

The world's first chocolate of its kind-entailing camel milk - is sold across the GCC and Europe, including high end retailer Harrods.
-K Ramanathan

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