Chennai, December 25, 2015: JusTransact.com, a B2B e-commerce market place exclusively for Point-of-sale (POS) products and technology, today unveiled an informative and educative video on POS products and technology in an effort to create awareness among the trading community on the advantages of automating their business.
Releasing the info-graphic video, the Founder and Director of JusTransact.com MrBhaskar Venkatraman, said: "Indian retail sector has been evolving at a faster pace trying to match customers' growing demands and technological advancement. Unfortunately, more than 90 per cent of the over 12 million retailers in India are yet to automate their businesses thereby denying the enhanced shopping experience to their customers. The video has been conceived to make them understand the importance of using POS technology to remain competitive in business while satisfying customers' needs."
Providing details about the explainer video, Venkatraman further stated that the video has been made with a storyline where it compares two different scenarios of retail environments - traditional billing and transacting through POS technology. In the plot, the trader, who was following slow billing method, later understands the reason for losing customers and revenue. He then starts adopting POS technology and wins back his lost customers.
"The video explains the advantages of POS technology for various retail and non-retail businesses in a simple and concise manner through easy-to-understand language. Even a retailer in tier III cities or remotest corner of the nation can relate his business with this video and understand what type of POS product can be advantageous to his business," said Bhaskar.
To spread the awareness on POS technology through this informative video, JusTransact has planned series of promotional campaigns in the coming days. As a first step, the video has been launched through popular video sharing platforms in India.
-K Ramanathan firstname.lastname@example.org
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